INTEGRATED MARKETING CAMPAIGN
Smith Tower
Following the acquisition of Seattle’s iconic Smith Tower, Broderick Group was selected to lead the office leasing efforts for the property. To support the launch of the new leasing assignment, I developed and executed an integrated marketing campaign designed to generate awareness, communicate leasing opportunities, and position the brokerage team for success.
Rather than relying on a single marketing channel, I coordinated a multi-channel campaign that combined email marketing, public relations, content marketing, and social media to create consistent visibility for the property. This approach ensured that prospective tenants, industry professionals, and the broader commercial real estate community received a unified message across the multiple touchpoints.
Objectives
Introduce Broderick Group as the new office leasing representative for Smith Tower
Increase awareness of leasing opportunities through coordinated marketing efforts
Generate engagement with leasing materials across multiple digital channels
Reinforce the property’s positioning as one of Seattle’s premier office destinations
Support leasing brokers with a cohesive launch campaign
Role
Developed the integrated marketing strategy
Created and deployed email marketing campaigns
Produced content for the Broderick Bulletin newsletter
Created LinkedIn content to promote the leasing assignment
Monitored campaign performance and engagement metrics
Collaborated with brokers to ensure consistent messaging across all marketing materials
Deliverables
Leasing announcement email campaigns
Performance reporting (open and click-through rates)
Broderick Bulletin feature article
LinkedIn campaign content
Results
Successfully launched Broderick Group’s leasing assignment for Smith Tower across multiple marketing channels
Achieved strong email engagement through above-average open and click-through rates
Reinforced campaign messaging through coordinated newsletter and LinkedIn promotion
Delivered a consistent, multi-channel marketing campaign that supported the brokerage team’s leasing efforts and elevated visibility for one of Seattle’s most recognizable office properties
Open Rate: 66.7% | Click Rate: 18.1%
Open Rate: 62.6% | Click Rate: 5%
Open Rate: 62.9% | Click Rate: 1.4%
Open Rate: 74.1% | Click Rate: 9.1%
Open Rate: 61.5% | Click Rate: 4.2%
Press Mentions
Broderick Bulletin
News of Smith Tower’s new ownership and office leasing representation was featured as the highlight in the bi-weekly Broderick Bulletin newsletter.
