EARNED MEDIA CAMPAIGN
Quarterly Market Reports
Broderick Group publishes quarterly reports covering Seattle, Eastside, and industrial real estate markets. After each report was finalized, I developed and executed an earned media outreach strategy to increase visibility beyond existing clients by securing coverage from regional business and commercial real estate publications.
Objectives
Increase visibility of Broderick Group’s market expertise
Expand distribution beyond email subscribers and clients
Position the firm as a trusted commercial real estate source
Generate third-party media coverage
Role
Developed the media outreach strategy
Maintained relationships with journalists and editors
Distributed quarterly reports to targeted media outlets
Tracked media placements
Deliverables
Quarterly media outreach campaigns
Targeted press distribution list
Outreach emails and follow-up communications
Media coverage tracking
Results
Secured 12 earned media placements
Expanded reach through regional business publications
Increased visibility of Broderick Group’s quarterly market reports
Reinforced the firm’s reputation as a local market authority
Featured Coverage
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Microsoft to vacate more Eastside office space as leases end
10/3/2022
Alex Halverson, Puget Sound Business Journal
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Walmart tech division subleases space from Smartsheet in Amazon's backyard
10/3/2022
Alex Halverson, Puget Sound Business Journal
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Report: Eastside real estate market 'is on shaky footing'
10/4/2022
Marc Stiles, Puget Sound Business Journal
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Seattle company NanoString Technologies snags space in Bothell
10/4/2022
Rick Morgan, Seattle Inno - Puget Sound Business Journal
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In uncertain climate, downtown office towers are poised for sale
10/5/2022
Brian Miller, Seattle Daily Journal of Commerce
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Bellevue Downsizing and Vacancy Rates Increase as Tech Companies Embrace Work from Home and Hybrid Work
10/5/2022
Kara Brandt, Downtown Bellevue Network
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Pullbacks by Microsoft, Amazon Loom Over This Seattle Tech Hub
10/7/2022
Thomas James, CoStar
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Microsoft's plan to slash Eastside leases signal troubling trend for Bellevue
10/11/2022
Alex Halverson, Puget Sound Business Journal
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Report: Uncertain Yet Optimistic Future Forecasted for Puget Sound's Eastside Office Development Pipeline
11/10/2022
Kate Snyder, The Registry
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Report: Seattle Office Market Contends with Vacancies, Remote Work
11/15/2022
Kate Snyder, The Registry
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Amazon to trade spaces in Bellevue, letting Skyline Tower lease expire
11/17/2022
Alex Halverson, Puget Sound Business Journal
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Amazon acquires another subtenant at Rainier Square tower
11/22/2022
Alex Halverson, Puget Sound Business Journal