Objectives

• Increase brand visibility through consistent organic content

• Support leasing and investment sales marketing initiatives

• Showcase company expertise and market activity

• Strengthen engagement with clients, brokers, and industry professionals

• Maintain a cohesive brand voice across LinkedIn and other social platforms

Role

• Developed content calendars aligned with marketing priorities and business objectives

• Created graphics and written content for LinkedIn

• Promoted leasing opportunities, investment sales, company news, and market updates

• Collaborated with brokers and internal teams to identify timely content opportunities

• Incorporated industry news and third-party recognition to reinforce brand credibility

• Monitored engagement and refined content based on performance and audience interests

Deliverables

• Organic social media strategy

• Content calendar and campaign planning

• Branded graphics and visual assets

• Copywriting for social media engagement

Results

• Established a consistent and recognizable social media presence that supported Broderick Group’s marketing initiatives

• Increased visibility for leasing opportunities, investment sales, and company announcements through regular organic content

• Strengthened brand credibility by showcasing transactions, market expertise, and community involvement

• Created a scalable content framework that aligned social media with the firm’s broader marketing and business development efforts