ORGANIC WEBSITE TRAFFIC
Website SEO Strategy
Following the launch of Broderick Group’s redesigned website in 2023, I identified an opportunity to establish the firm’s first formal search engine optimization (SEO) strategy. While the new website provided a modern user experience, it lacked a comprehensive framework for improving organic visibility and measuring search performance. I developed and executed an SEO strategy designed to increase discoverability, strengthen analytics capabilities, and create a scalable foundation for long-term digital growth.
Objectives
Increase organic website traffic through search engine optimization
Improve search visibility across key commercial real estate topics
Establish analytics infrastructure to measure website performance
Create a repeatable SEO process for future website content
Role
Conducted SEO research and defined optimization priorities
Created and organized metadata for each website page
Implemented SEO properties within the WordPress CMS
Configured Google Analytics and Google Search Console
Monitored website performance and identified opportunities for continued optimization
Deliverables
Comprehensive SEO implementation plan
Metadata library for website pages
WordPress SEO optimization
Google Analytics implementation
Google Search Console setup
Performance tracking and reporting framework
Results
Increased annual website traffic from 5,900 to more than 30,000 users, achieving a 408% year-over-year increase
Established the company’s first analytics infrastructure for ongoing performance measurement
Transformed the website from a static online brochure to a measurable, search-optimized marketing asset
